• Vol 24, No 1 (2020)
  • Article

Intention to Use Social Networking Sites Among Malaysian Chinese Older Adults

Chia Sin Ooi, Poh Chua Siah, Sew Kim Low


Cite this article as:
Ooi, C.S., Siah, P.C., & Low, S.K. (2020). Intention to Use Social Networking Sites Among Malaysian Chinese Older Adults. Makara Human Behavior Studies In Asia, 24(1), 47-55. DOI:10.7454/hubs.asia.1090320
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Chia Sin Ooi - Department of Psychology and Counselling, Faculty of Arts and Social Science, Universiti Tunku Abdul Rahman, Perak 31900, Malaysia
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Poh Chua Siah - Department of Psychology and Counselling, Faculty of Arts and Social Science, Universiti Tunku Abdul Rahman, Perak 31900, Malaysia
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Sew Kim Low - Department of Psychology and Counselling, Faculty of Arts and Social Science, Universiti Tunku Abdul Rahman, Perak 31900, Malaysia
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Research has shown that socialnetworking sites (SNS), such as Facebook and WhatsApp, make it more convenientfor older adults to bond with friends and family. However, despite suchbenefits, studies also found few older adults use SNS, and even fewer olderadults use SNS in less developed nations. Therefore, it is important to identifyfactors that can influence intention to use SNS in older adults, especiallyamong the Malaysian Chinese population, as they will face an aging societyearlier than other ethnic groups in Malaysia. This study used the TechnologyAcceptance Model and Reasoned Action Approach to examine whether factors suchas perceived ease of use, perceived usefulness, self-efficacy, and subjective norms,are significant predictors of intention to use SNS among Malaysian Chinese olderadults. Purposive and snowball sampling methods were used to recruit 288Malaysian Chinese adults aged 60 and above to participate in this survey.Multiple regression was used to analyze the data. Results showed thatsubjective norms played the most important role in intention to use SNS amongMalaysian Chinese older adults. These findings can provide insight for programmanagers and policymakers when promoting SNS use among older adults.