e-ISSN 2406-9183       print ISSN 2355-794X

Materialistic Value and Credit Card Usage as Predictors of Compulsive Clothing Buying among Young Adult Women

Materialistic Value and Credit Card Usage as Predictors of Compulsive Clothing Buying among Young Adult Women

Meylisa Permata Sari, P. Tommy Y. S. Suyasa

Abstract


This study aimed to determine the role of the centrality/success and happiness dimensions of materialistic value, and credit card usage to predict compulsive clothing buying behavior of young adult women, and to determine which factor can be a better predictor. Multiple regression analysis was conducted utilising IBM SPSS 21 to analyse the statistics. In all, 154 young adult women participated in this study. This research finds that centrality/success dimension, happiness dimension, and credit card usage can predict compulsive clothing buying among young women. Furthermore, the results also show that the dimension of materialistic value is a better predictor of compulsive clothing buying behavior compared to credit card usage. Further implications, limitations, discussion, and future research directions are discussed in the paper.

Keywords


Compulsive clothing buying, materialistic value, credit card usage, early adult women

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